Starbucks Via is an exception. Served just as coffee, you may not even notice a difference with fresh brewed. Now to switch to cooking - let's take a custard as an example. Say you know the perfect ratio of yolks to cream for the texture you want, if you want to make a coffee custard, you now have to do some fancy footwork to account for the added coffee. If you use Via, you can make your custard as usual, then dissolve the coffee into the custard to the flavour you like (it dissolves beautifully) with virtually no effect on the final structure. An added bonus with respect to custards, Via is less acidic and less likely to break the emulsion (I've seen it happen using espresso).
I still have my regular coffee for drinking at home, but like to keep at least a few packs of Via around for cooking. You can get it sent straight to you home if you like. CHECK IT OUT HERE.
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